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Interesting concept of social media meeting communication. I'm increasingly beginning to look at communications as a service that can be triggered in multiple ways. One of those is directory numbers, and another could very well be social media. Thus "connect endpoint A to endpoint B" can be triggered by "call 5633" being resolved to endpoint B, or by "find a buddy that knows about telecom and is online right now"
being resolved to endpoint B. Either way, the communications infrastructure should be able to set up a communications session between the two endpoints without caring about how it was triggered.
When you discuss presence, I'm not sure that a single-presence system will work...instead you can have a client like email, Trillian....that maintains your difference presences. I'm a consultant with 4 clients and need to maintain each presence separately as well as my personal Internet method as well.
Open Enterprise presence management poses the same problems as email spam or ENUM advertising inbound VoIP. Companies don't know how to manage these types of services...though click-to-chat with a sales-rep seemed more common during the holidays. The efficiencies (especially with offshoring and skills-based routing) is clear but the implementation as well as B2B architecture is still in the works.
I think with the scheme Kfir is suggesting for maintaining different presence information to different people you can maintain different presence information for different clients under a single system. For example, if you use EnThinnai, you can group your clients into four groups and assign specific "Availability status" for each group.
If one uses OpenID to authenticate originator of a message/session, then I feel we can control SPAM/SPIT very effectively.
An effective and useful presence system should provide the following aspects in my view:
1. Being able to report presence on different networks
2. Being able to understand the different types of contacts I have
3. Being able to report different status for different contacts by knowing my behavior as a person
The third one is an important aspect. As long as I have to decide what is my status for each group - this will be unusable as the granularity of the system won't work.
The system need to learn my likes and dislikes and the way I treat my contacts in different situations and act upon it.
Again our technical paths merge, and this time it's closer than ever. Do you have any other industry experts supporting your theory of social communication marriage?
Lior
I was with you until you used the word "Telecom."
From my perspective, Telecom + Social Media = a future not worth exploring. Nor would it be a disruptive future.
I agree Presence and Directory and Reachability are amongst the things the social communications revolution will have a direct effect on. But please keep the word "telecom" out of the discussion.
In a world where "Voice is just an Application", the time has come to focus on connecting people with people. Let's rely on IP based networks and keep away from the limitations put upon us by having to consider connecting to and with the legacy telephone network.
:)
Warm regards, Jeff
Jeff - agree. Maybe telecom is a part of this process. Can't we have Social SS7?
I believe that we should at least try to bring all key players to the table and see if there is a way to create an industry wide cooperation...